Phase III · Spirits & Liquid Luxury

Releone Tequila.
Highland agave. Single estate. Phased over six years.

The story begins with a problem. Tequila has, for the last decade, been the most overpromoted spirit in the world. Celebrity bottles. Pink labels. $300 well-tequila. The category lost its way. Releone Tequila is built around a single belief — that the only Highland Jalisco supply chain producing tequila that genuinely belongs in the same room as Clase Azul Ultra, Fortaleza, and Tears of Llorona is the one we want behind us.

A Mediterranean motion study, color-graded toward the Highland Jalisco golden hour. Estate footage from the González jimadores follows the Phase 1 partnership lock.

Phase 1 · H1 2028

Partnered. Real liquid, day one.

We are targeting launch with the González family supplying the agave, the still, and the cellar — same Highland Jalisco lineage that produces Tears of Llorona, the spirit Forbes called "the most coveted aged tequila on earth." Letter of Intent exchanged Q1 2026; formal MOU targeted Q4 2026; three backup Highland distillers identified should the primary partnership not advance. Three expressions planned, OU certification to be pursued, NOM held at the González estate under the targeted agreement.

The clock starts the day they sign. We owe them a pillar that earns the borrowing.

Phase 2 · 2031 — 2032

Releone Estate. Independent.

By 2031 we begin transitioning to a Releone-owned highland estate — agave fields, distillery, cellar, all under one roof. Phase 2 is when the Releone signature — the cut, the still discipline, the wood program — becomes fully ours. The target is to surpass Tears of Llorona by 2032. Big claim. We make it deliberately, with the cash flow and supply control to back it.

Phase 1 funds Phase 2. No outside agave broker. No private-equity timeline collapse.

The three expressions

01 · Unaged

Blanco

Agave-forward. Glacial-water dilution. Bright, clean, citrus-pith finish. The expression a tequila purist drinks neat — and the one a master bartender uses to tell their margarita apart.

Anchor price · $89-115

02 · 6-month French oak

Reposado

Six months in lightly toasted French oak. Honey on the nose, vanilla pod and a hint of orange peel through. Long enough in wood to round; short enough that the agave never disappears.

Anchor price · $135-165

03 · 18-month aged

Añejo

Eighteen months in former French Sauternes barrels. Dried fig, leather, dark caramel, a finish that lasts five minutes. Built for the way Brandon drinks his last glass — slowly, alone, after the dinner has gone home.

Anchor price · $215-245

Per-batch provenance

Every Releone Tequila bottle will ship with a per-batch on-chain certificate (planned for Phase III / H1 2028 launch) (Algorand mainnet · Ed25519 at launch · Year-2 dual-signature upgrade adds native Falcon-1024 on-chain plus ML-DSA-65 / NIST FIPS 204 off-chain). Scan the back-label QR — get back the agave field GPS coordinates, harvest date, distillation run, NOM number, bottling date, and the IPFS-pinned tasting notes. A long-horizon deep-archive anchor (50-year durability target) is on the Year-2 roadmap.

Distribution · 5 channels

Wholesale (Park Avenue Liquor, Astor, Total Wine select) · restaurant (NY 50, Tel Aviv 20, London 15) · online direct (releone.io/spirits) · the Releone retail boutique (Bond Street, NY) · Society events & nightclub placements (Casa Cipriani, Zero Bond, Avra). No grocery. No mass retail.

Read the Tequila roadmap Join the spirits waitlist

Naming, geographical indication, and regulatory disclosures

Where "Tequila" can and cannot be used.

The word "Tequila" is a protected Mexican Denomination of Origin (DO), governed by the Consejo Regulador del Tequila (CRT) under Mexican Official Standard NOM-006-SCFI-2012 and protected internationally under bilateral treaties including the EU-Mexico Agreement on the Mutual Recognition of Spirit Drinks. Only spirits produced in the designated Tequila DO regions of Jalisco (plus parts of Guanajuato, Michoacán, Nayarit, and Tamaulipas) by CRT-certified producers operating under a registered NOM may be sold as "Tequila".

Releone's Phase III spirits pillar (target launch H1 2028) is being built around a partnership with a Highland Jalisco producer holding a CRT-registered NOM. The product, when launched, will be authentic Tequila — distilled in the DO region by a CRT-certified counterparty — and the partner's NOM will be disclosed publicly at launch on this page and on the bottle.

Until the CRT-registered partnership is finalized and the NOM published, all language on this page describing the future product (Blanco, Reposado, Añejo expressions, the González-family supply discussion, the Highland Jalisco roadmap) is forward-looking and subject to that condition. No bottle is being sold today.

EU / EEA / UK residents: Releone Tequila is not currently offered, marketed, or available for sale in the European Union, European Economic Area, or United Kingdom. When the EU launch is announced, it will be under the full Tequila DO + CRT compliance regime per EU Regulation (EU) 2019/787 and the EU-Mexico spirits-mutual-recognition framework. EU readers interested in being notified at EU launch may email brandonjsellam@releone.io.

Releone Tequila.Highland agave. Single estate. Phased over six years.