Halo · The gift
Bluefin × Tartufo
Sashimi-grade Bluefin tuna, EVOO, fleur de sel, and 0.08 g of white Alba truffle in every jar.
$58250 g
New York · Algorand-Minted Provenance · OU Certification Pursued
Six wild treasures.
One glass.
One house.
Releone is a New York heritage food and apex menswear house. Five years of commodity-trade audit discipline applied to six named heritage fisheries. Every jar in glass. Every jar hand-numbered. Every jar carries its own Sigilium provenance record on Algorand mainnet.
Kickstarter VIP list — join now for 48-hour early access and first allocation of the founding 1,000 numbered jars. Pre-launch September 15, 2026.
Sealed · Verifiable Independently
Every Releone artifact carries a mathematical seal of provenance — readable on chains we do not control.
Verify ↗
A quiet manifesto
Most tinned fish was invented to save bad fish. Ours wasn't.
The Mediterranean canned its anchovies in salt because it had to. The Iberian coast packed its tuna in oil because the boats were small. The North Atlantic smoked its sardines because the season was short.
We start a century later, with no problem to solve. The fish is good. The harvest is timed. The brine is glacial water. The glass is clear. You can see what you're buying.
That's the entire idea.
Sigilium · The founding statement
From Pythagorean wax to a ledger that does not forget. A house, in every age, has been only as durable as its proof.
The Six · Founder Edition Cohort
Six wild treasures. One glass jar. Each carries its own Sigilium provenance record.
Premium
Ivory King × Saffron
The rare white-flesh phenotype of wild Bristol Bay King — one to five percent of catch — paired with single-thread Khorasan saffron. The apex of the catalogue.
$88250 g
Hero
Smoked King Belly
The toro-cut of the salmon — late-summer Bristol Bay King belly, alder-smoked over the Lofoten method, slow-cured in EVOO. Pink fat, opaque flesh, a clean finish.
$58250 g
Reserve
Wild King Ikura
Wild Bristol Bay King salmon roe, cured in the Japanese ikura tradition — large translucent pearls in glacial brine, a clean briny burst. The third SKU of the King Salmon house.
$78250 g
Heritage
Cantabrian Anchovy × Amalfi
Hand-filleted spring catch from the costera of the Bay of Biscay, slow-cured nine months in Santoña, layered with Sfusato Amalfi lemon zest. Heritage Iberian craft, refined.
$38250 g
Entry · Recruiter
Sardine Millésimée
Vintage-dated Algarve sardines, packed whole, cellared. Like wine, they improve over years on the shelf — the 2027 founding vintage will read at its peak in 2032.
$24250 g
The Labels · The Films
Every jar, its own label and its own film.
The Founder Edition label set and the fifteen product films — the labels we designed and the films we shot for every SKU across the house.
What you're paying for
Three things, every jar.
i.
Glass, not tin.
You buy what you can see. No metallic taste, no oxygen migration, no claim that needs trust to verify. Glass is more expensive, slower to fill, harder to ship — and worth every cent of it.
ii.
OU certification pursued, every SKU.
Releone is pursuing OU full-line certification through the Orthodox Union — the oldest and strictest mark in kosher food. Not because we expect every customer to need it, but because the discipline of OU production is what produces a clean glass jar of fish. Certificate IDs publish before delivery in March 2027.
iii.
A recruitment ladder, not a luxury wall.
$14 sardines on the daily shelf. $58 Bluefin × Tartufo for the friend's table. The bottom and top of the ladder belong to the same house. You don't have to be wealthy to be in.
From the founder
"I've spent approximately five years buying and selling commodities — oil, refined products, LNG, gold, sugar — across markets that mostly don't reward you for caring. Releone is the company I built because I wanted to care, in glass, on a shelf, in a New York gifting season."
Brandon J. Sellam
Founder & CEO · New York City
Five years across commodities (energy, metals, sugar) and risk analysis at Messodie International AG (Zug). ESLSCA Paris · Yeshiva NY · Columbia full-stack. Fluent English, French, Hebrew. Conversational Spanish.
The full story
One house, six pillars, six years.
Releone is not a launch. It is a sequence. Each pillar earns the next. Food earns the wardrobe. Wardrobe earns the spirits. Spirits earn the eau-de-vie. Each one funded out of the cash flow of the prior — no compounding venture round, no exit pressure, no shareholder with a five-year clock.
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Now — 2026
Founder's Edition · Kickstarter launch
Limited Founder's Edition kits ship to the first 1,000 patrons. Each kit registered on Algorand mainnet — Ed25519 at launch, with dual-signature Year-2 upgrade to native Falcon-1024 (AVM v12 opcode) plus off-chain ML-DSA-65 (NIST FIPS 204) attestation. Funds the FDA-compliant facility build and the founding-jar production run.
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March 9, 2027
Phase I — Releone Poseidon · Seafood launches
six wild treasures in glass (all skinless and boneless) + four pantry essentials. OU certification pursued every SKU. NY + Tel Aviv + London anchor accounts live. The first commercial year is the only year that matters for Phase I — every later pillar is funded from this cash flow.
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Q2 2027
Society of Releone · Membership opens
First 100 Founding members. Tiered numbered Sigilium certificates (identical format to the Founder Edition). USDCa Patron-payment rail. Closed circle dinners begin.
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H1 2028
Phase III — Releone Tequila · Phase 1
Targeting launch with Highland Jalisco supply via the González family (LOI exchanged; formal MOU Q4 2026, three backup distillers identified). Three expressions — Blanco, Reposado, Añejo. NY, Tel Aviv, Dubai, Cannes/Monaco rollout. Per-batch provenance ledger planned.
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Late 2028 — 2029
Phase II — Releone Apperelle · Staples + Seasonal
Apparel arm opens. Forty-one staples held year-round (Sea Island briefs, Giza 87 shirts in four cuts, six bespoke suits, Kaihara & Candiani denim) plus forty seasonal pieces released through SS27 and FW27 collections — with applications in progress for Paris (anchor), Milan, and New York menswear weeks. Every Founder Edition garment carries a bronze Sigilium tag.
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2030
Phase IV — Releone Eau-de-Vie
Distilled-fruit spirits line opens. Pera Williams, Mirabelle de Lorraine, Framboise sauvage, Prugna Imperiale. Single-orchard provenance. Bottled at 42% ABV, unaged, in extra-flint glass. The most honest spirit category in the world, treated like one.
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2031 — under exploration
Phase V — Releone Vino · Wine
A potential fifth pillar. Mediterranean coastal estates (Cinque Terre, Costa Brava, Côtes-de-Provence, Costiera Amalfitana, Salento) plus Israeli highlands (Galilee, Judean Hills, Golan). Eight bottles total — single-vineyard, OU certification pursued, allocation-only. Activates if Tequila Phase 2 cash flow supports it without dilution.
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2031 — 2032
Phase III · Stage 2 — Releone Estate Tequila
Releone-independent Highland estate online. Surpass the Tears-of-Llorona benchmark. Commercial position locked. The six-pillar house is fully constituted.
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2033 onward
Maison Sellam · The full house
Once all six pillars are mature, Maison Sellam serves as the holding constellation. Founder-owned. Single house. No licensing. No private-equity dilution. The Almanac edition continues yearly. The Society continues by invitation. The story keeps writing itself.
All dates are working targets, validated against peer-house benchmarks (Casa Komos Brands Group, Tears of Llorona, Bormioli Rocco, Brunello Cucinelli) and cross-checked across the four-AI red-team panel. Every pillar funded from prior-pillar cash flow — no compounding venture rounds.
The Pantry
Four things that go with the six.
Pure EVOO
Picual · Single-grove
Sept 15
Preserved Amalfi Lemon
Slow-aged · 60 days
$26
Glacial Curing Brine
Iceland · Volcanic salt
$18
Truffle-Saffron Infusion
La Mancha · Alba
$42
In Touch
Send a message — it goes straight to my inbox.
For press, foodservice, retail, investors, or anything else worth pausing for. The form delivers to my professional inbox at brandonjsellam@releone.io. I read everything.
Thank you. Your message reached Brandon's inbox. He'll reply within two business days. — ARIA
Frequently Asked
The questions we hear most.
When does Releone ship? +
The Founder's Edition (1,000 numbered jars worldwide) ships March 2027. The public launch follows on Tuesday, March 9, 2027. Waitlist members are invited to taste before the doors open.
What's actually in the Founder's Edition jar? +
Six wild treasures, single-source provenance, all skinless and boneless (hand-filleted, ready to plate): Mediterranean Bluefin × Tartufo, Bristol Bay King Salmon in three expressions (Ivory King × Saffron at the apex, Smoked King Belly, Wild King Ikura), Cantabrian Anchovy × Amalfi (slow-cured nine months in Santoña), and Algarve Sardine Millésimée (vintage-dated). The wider catalogue — Chargrilled Sardine, New Nordic Smoked Baltic Herring, Sardinian bottarga — and the Sfusato Amalfi pantry follow under the same standard. One hand-blown extra-flint glass jar. Wax-sealed Sigilium. 1,000 numbered worldwide.
How does the jar verification work? +
Every Releone jar carries a unique cryptographic certificate registered on Algorand mainnet, signed today using Ed25519 (Algorand's native scheme). Year-2 introduces a dual-signature upgrade: Falcon-1024 on-chain via Algorand's AVM v12 native falcon_verify opcode, complemented by ML-DSA-65 off-chain (NIST FIPS 204, finalized August 2024) embedded in the IPFS-pinned certificate of authenticity. The certificate doesn't depend on Releone surviving — anyone, at any future time, can verify your jar at allo.info/asset/3548800384 (the Genesis cert) without ever talking to Releone. That's what cryptographic provenance means in practice: assurance rooted in computational-hardness assumptions, removing the requirement to trust us.
Do you ship internationally? +
Yes. Continental US, EU, UK, Israel, and select Asia-Pacific markets are launch-day available. Customs duties are pre-collected at checkout (DDP — delivered duty paid) so backers get no surprise charges on arrival. International shipping rates listed in the Kickstarter campaign reward tiers.
Why "Releone"? What does it mean? +
From the Italian — "re" (king) + "leone" (lion). New York Italian-American etymology. The brand mark is a single uppercase Roman lion in profile. Brandon J. Sellam, the founder, is American with deep Mediterranean roots. The tagline "The luxury was the kept word" is the brand's whole thesis: heritage made accessible without dilution — provenance, not price, is what the customer is paying for.
Is everything OU certification pursued? +
Yes — every Releone SKU, every pillar. Certified by the Orthodox Union (the oldest and strictest kosher mark in the world). Not because we expect every customer to need it, but because the discipline of OU production is what produces a clean glass jar of fish. Allergen call-out: contains fish (tuna, anchovy, sardine, salmon).
Is Releone raising capital? +
Releone is founder-owned and cash-flow-funded through Phase 0 (seafood). A Strategic Bridge round opens Q1-Q3 2027 ($1.5–2.5M @ $10–15M post-money cap, Reg D 506(c), accredited investors only). Series A follows Q4 2028 - Q2 2029. Optional Series B 2031. Targeted dual-class public listing 2032+ with founder Class B supermajority retained. Live ROI modeling for accredited investors. Detailed Capital Plan delivered post-NDA at /investors.
Kickstarter VIP · The first 1,000 jars
First in. First fed.
VIP-list members get 48-hour early access and first allocation when the Kickstarter pre-launches September 15, 2026 — and ship from the founding 1,000 numbered jars before the doors open. First to taste, first to gift, first at the launch table.
No spam. We email twice before launch, then once a month.